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Hello, I'm Lochan Yadav 👋

Lead SEO
Analyst

I build  AI-Powered SEO Systems

Senior SEO professional at BankBazaar with 6+ years of experience — leading a team of 10, building n8n & Claude AI agents, and driving organic growth for India's largest fintech platform.

📈 View My Work ✉ Get in Touch 📝 Read My Blog
6+Years Exp.
10Team Members
11SEO Tools Built
7n8n Agents
Lochan Yadav — Lead SEO Analyst
6+Years of
Experience
ORGANIC TRAFFIC GROWTH Jan Feb Mar Apr May Jun Jul ORGANIC TRAFFIC +142% KEYWORDS RANKED 28K+ AI-POWERED WORKFLOW 7 n8n Agents Active 👨‍💻 Lochan Yadav LEAD SEO ANALYST · BANKBAZAAR
Get to know me

The person behind the rankings

About Me

I'm a Lead SEO Analyst at BankBazaar — India's largest online financial marketplace. With 6+ years in the field, I've contributed to millions of monthly organic visits across loans, credit cards, and insurance verticals.

I build AI-powered SEO workflows using Claude AI, n8n agents, and Google Colab that automate content audits, meta updates, and reporting — turning repetitive tasks into scheduled pipelines. My B.E. in Computer Science lets me work directly with engineering on crawlability, Core Web Vitals, and JavaScript SEO.

🗺️Keyword Strategy & Mapping
⚙️Technical SEO Audits
🔄n8n Workflow Pipelines
🤖Claude AI Integration
📊SEO Analytics & Reporting
👥Team Training & Mentoring
⚡ SEO Pro 🤖 AI Automation 📈 Analytics 🏦 Fintech
Hire Me View Experience
What I Do

My Services

End-to-end SEO capability — from deep technical audits to content strategy and authority building across fintech and e-commerce verticals.

01
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Technical SEO Audits
Comprehensive site health audits covering crawlability, indexation, Core Web Vitals, Lighthouse optimization, XML sitemaps, robots.txt, and structured data — with dev-ready fix plans.
02
🔑
Keyword Research & Strategy
In-depth competitor analysis and keyword mapping for BFSI, fintech, and e-commerce using Ahrefs, SEMrush, and Google Keyword Planner to find high-ROI ranking opportunities.
03
📊
GA4 Analytics & Reporting
Custom GA4 and Looker Studio dashboards tracking SEO KPIs, traffic trends, and conversions — giving leadership clear data-driven visibility into organic growth.
04
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On-Page Optimization
Full on-page audits: title tags, meta descriptions, URL structures, H-tags, alt attributes, internal linking, and anchor text — optimized for both users and search engines.
05
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AEO & GEO Optimization
Answer Engine Optimization and Generative Engine Optimization — structuring content to rank in AI-powered search, featured snippets, and conversational AI platforms like ChatGPT and Gemini.
06
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SEO Automation & Tooling
Custom Python and web-based SEO tools to automate audits, tracking, and reporting — from broken link detectors to keyword cannibalization analyzers. I build tools that save hours every week.
What I've Built

SEO Tools & Automation

11 browser-based tools that automate the most time-consuming SEO workflows — no installation, no Python, no API keys needed.

Web App
On-Page SEO
Meta Tag Extractor
Bulk-extract and audit title tags, meta descriptions, canonical URLs, and OG tags from any list of URLs. Exports to Excel for fast team review.
Open Tool →
Web App
On-Page SEO
SERP Preview Tool
Visualize how your title tag and meta description appear in Google search results — with character count validation and mobile/desktop preview.
Open Tool →
Web App
Technical & GEO
SEO / GEO Audit Tool
Audit pages for traditional SEO signals and Generative Engine Optimization readiness — structured data, E-E-A-T, AI-friendly content structure.
Open Tool →
+8 More Tools

Schema Generator, Keyword Density Analyzer, Robots.txt Builder, Hreflang Generator, FAQs Auto-Builder, XML & HTML Sitemap Extractors

🔧 View All 11 Tools →
My Background

Experience

6+ years of progressive experience growing organic channels for India's leading fintech and digital brands.

💼
Work Experience
2022 – Present
Lead SEO Analyst
BankBazaar · Bangalore, India
  • Work within a team of 10, driving on-page, technical, and content SEO across financial product pages.
  • Built 7 n8n + Claude AI automation agents that reduced manual SEO tasks significantly.
  • Developed AI-driven content audit workflows using Claude AI, Google Colab & Ahrefs APIs.
  • Deployed AEO & GEO strategies — optimising content for ChatGPT, Gemini & Perplexity citations.
  • Optimised Core Web Vitals and Lighthouse scores across financial product pages.
  • Conduct competitor analysis and keyword research across loans, credit cards, insurance & investments.
2020 – 2022
SEO Analyst
AI Labs Pvt Ltd · India
  • Drove first-page rankings for 50+ competitive keywords across e-commerce and service verticals.
  • Built Python scripts for automated keyword tracking and SERP change alerts.
  • Managed technical audits using Screaming Frog, Ahrefs, and Google Search Console.
  • Developed affiliate SEO strategy for coupon and cashback websites.
  • Created GA4 + Looker Studio dashboards for weekly leadership reporting.
🎓
Education
2014 – 2018
B.E. in Computer Science & Engineering
Cambridge Institute of Technology · 60%
Technical foundation powering a developer-minded approach to SEO, site architecture, and Core Web Vitals.
2012 – 2014
Intermediate — MPC
Sri Chaithanya Bharathi Arts & Science · 77.55%
Strong foundation in Mathematics, Physics, and Chemistry.
Up to 2012
Secondary School (10th)
Priyadarshini Vidya Mandir · GPA 8.0
Consistent academic performance from an early age.
What I Know

Skills & Tools

A comprehensive toolkit covering every dimension of modern, enterprise-grade SEO.

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AI & Automation
Claude AICowork n8n WorkflowsGoogle Colab ZapierPrompt Engineering AI Auditing
🌐
SEO Strategy
Programmatic SEOTechnical SEO On-Page SEOOff-Page SEO AEOGEO Content Architecture
📱
ASO
Keyword ResearchMetadata Optimisation A/B Creative TestingInstall Performance Tracking
📊
Analytics & Tools
GA4Google Search Console SEMrushAhrefs MozGoogle Tag Manager Data Studio
⚙️
Technical SEO
Core Web VitalsCrawl Budget Optimisation Log File AnalysisInternal Linking Site Architecture
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Structured Data
FAQPage SchemaFinancialProduct BreadcrumbListHowTo Schema LoanOrCredit
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Development
HTML/CSSPython (basic) JavaScript (basic)Selenium Web ScrapingAPI Integration
👥
Leadership
Cross-functional Collaboration Stakeholder Reporting Team MentorshipAgile/Scrum OKR Planning
My Work

Portfolio & Case Studies

6 in-depth case studies from BankBazaar — click any card to read the full case study.

📈
View Case Study →
Technical SEO · Fintech
BankBazaar — Site Health Overhaul
Led full technical audit across BankBazaar's financial product pages — resolving crawlability issues, indexation errors, and boosting Core Web Vitals site-wide.
+40% Organic Traffic
📊
View Case Study →
Analytics · Reporting
GA4 Reporting Architecture
Designed custom GA4 + Looker Studio framework giving leadership real-time visibility into organic KPIs, traffic trends, and conversion performance.
Saved 10hrs/Week
🎯
View Case Study →
Keyword Strategy · BFSI
BFSI Keyword Mapping Framework
Built a comprehensive keyword mapping and competitor analysis framework for the BFSI domain covering loans, insurance, credit cards, and investment products.
50+ Page-1 Rankings
🔗
View Case Study →
Link Building · Off-Page
Domain Authority Growth Campaign
Managed multi-channel link acquisition — guest posting, local listings, directory submissions — growing domain authority in highly competitive fintech space.
DA 42 → 61
🤖
View Case Study →
Algorithm Response
Google Core Update Recovery
Led rapid response strategy after a Google Core Update impacted rankings. Analyzed affected pages and implemented fixes to recover and grow traffic.
Recovered in 6 Weeks
✍️
View Case Study →
AEO · Content Strategy
Answer Engine Optimization
Structured BankBazaar's financial FAQs and content for AI-powered answers — boosting featured snippet capture and improving visibility in ChatGPT and Gemini responses.
3× Featured Snippet CTR
Insights & Articles

SEO Blog

Practical SEO insights from the frontlines of fintech — covering AEO, GEO, technical SEO, and the future of organic search.

🎯
AEO
AEO: The Strategy That Gets You Into AI Answers (Not Just Google Rankings)
Answer Engine Optimization is how you get cited by ChatGPT, Gemini, and Perplexity. Here's exactly what it means for fintech brands and how BankBazaar is applying it.
May 2026 · 9 min read Read Article →
🌍
GEO
GEO: Optimizing for AI-Generated Search Results in 2025
Generative Engine Optimization is the new SEO frontier. When Google AI Overviews and ChatGPT summarize a topic, you want to be the source they cite. Here's how.
Apr 2026 · 11 min read Read Article →
⚙️
Technical SEO
Why Technical SEO Still Wins in the Age of AI: Lessons from Fintech
AI wrote the content. But without solid technical foundations — crawlability, Core Web Vitals, structured data — none of it gets found. Here's what still matters most.
Mar 2026 · 10 min read Read Article →
📚 Read All Articles
What People Say

Testimonials

Words from colleagues, managers, and teammates at BankBazaar.

"
Lochan has a rare ability to combine technical depth with strategic SEO thinking. His Core Web Vitals work led to measurable improvements in both rankings and user experience. A true asset to any SEO team.
👨‍💼
Senior Manager
BankBazaar — Replace with real name & title
"
Working with Lochan on keyword strategy was a game-changer. His data-driven approach and deep BFSI domain knowledge helped us identify ranking opportunities we had completely overlooked.
👩‍💼
Product Manager
BankBazaar — Replace with real name & title
"
Lochan's GA4 reporting framework gave our entire team visibility into organic performance we never had before. His cross-functional collaboration and communication skills are exceptional.
👨‍💼
Team Lead
BankBazaar — Replace with real name & title
"
The SEO automation tools Lochan built have saved our team hours every week. What used to take manual effort now runs in minutes. He bridges SEO expertise with real engineering thinking.
👩‍💼
Junior SEO Analyst
BankBazaar — Replace with real name & title
Get in Touch

Contact Me

Open to full-time roles, consulting, and SEO advisory. Let's talk about growing your organic presence.

Let's Work Together 🚀

Whether you're a startup scaling organic or an enterprise defending rankings through algorithm updates — I'd love to connect and explore how I can help drive measurable SEO growth.

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Location
Hindupur, Andhra Pradesh, India
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