Practical insights from the frontlines of fintech SEO — covering AEO, GEO, technical SEO, algorithm updates, and the future of organic search.
A few months ago, a colleague asked me: "If someone asks ChatGPT which credit card to get in India, do we show up?" That question revealed a massive blind spot — and pushed me to go deep on Answer Engine Optimization at BankBazaar.
Google's AI Overviews now appear on 15–20% of all searches. ChatGPT processes over 10 million queries per day. These platforms read your content, extract the useful parts, and sometimes — if you're good enough — cite you. This is GEO.
Every few years someone declares technical SEO dead. I've been doing SEO for six years at BankBazaar and watched every major core update firsthand. Every time "technical SEO is dead" goes viral, sites with the best foundations come out stronger.
If you started your SEO career before 2022, you built it on fundamentals that felt immovable. Then ChatGPT launched. Then AI Overviews. Then Perplexity crossed 100M users. The fundamentals didn't die — they evolved. Here's what that means.
Every year someone publishes a "death of SEO" think piece. Every year, organic search keeps generating revenue. But the strategies that work have changed more in the last 18 months than in the previous five years combined. Here are the 7 trends actually moving the needle.
By mid-2026, there are over 200 AI-powered SEO platforms. Most are GPT wrappers with a logo slapped on. A handful are genuinely transforming how teams work. This is not a sponsored list — these are the tools producing measurable results.
Google ran 17 confirmed core updates in 2025. By Q2 2026, we've already seen 6 more. If your organic traffic fluctuates by more than 20% whenever Google announces an update, this 72-hour response protocol is for you.