SEO Course — 15 In-Depth Lessons

What You'll Learn

This comprehensive SEO course takes you from zero to advanced — covering every pillar of modern search engine optimisation with real-world examples from Indian fintech brands like BankBazaar, Zerodha, and PolicyBazaar.

✓ How Google crawls, indexes, and ranks pages

✓ Keyword research with search intent mapping

✓ On-page optimisation & content strategy

✓ Technical SEO — speed, Core Web Vitals, schema

✓ Link building, E-E-A-T, and trust signals

✓ AI, AEO, GEO and the future of search

✓ Local SEO for Indian markets

✓ SEO analytics, reporting, and strategy

Module 1 — Foundations

Lessons 1–3

What Is SEO? — The Complete Beginner's Guide

Understand what SEO is, why it matters, and how it fits into the broader digital marketing mix. Includes real BankBazaar organic traffic data.

Beginner ⏱ 12 min read

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How Google Works — Crawling, Indexing & Ranking Explained

A deep-dive into Googlebot, the index, and the ranking algorithm. Learn how search results are decided and what signals matter most in 2026.

Beginner ⏱ 14 min read

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Keyword Research — Finding the Right Terms to Rank For

Master search volume, keyword difficulty, and search intent. Build a complete keyword map for any website using free and paid tools.

Beginner ⏱ 15 min read

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Module 2 — On-Page & Technical

Lessons 4–6

On-Page SEO — Optimise Every Element That Google Reads

Title tags, meta descriptions, header hierarchy, internal linking, and content optimisation — the complete on-page checklist for 2026.

Intermediate ⏱ 16 min read

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Technical SEO — Site Speed, Crawlability & Architecture

Fix the invisible issues holding your rankings back: robots.txt, sitemaps, canonical tags, redirects, JavaScript SEO, and log file analysis.

Intermediate ⏱ 18 min read

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Core Web Vitals — Google's UX Ranking Signals Explained

LCP, INP, CLS — understand what they measure, how to benchmark your scores, and the fixes that move the needle for real-world sites.

Intermediate ⏱ 14 min read

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Module 3 — Authority & Trust

Lessons 7–9

Link Building — Earning Backlinks That Actually Move Rankings

Domain authority, link equity, and white-hat acquisition strategies. Digital PR, broken-link building, and HARO for the Indian market.

Intermediate ⏱ 17 min read

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Local SEO — Ranking in Google Maps & "Near Me" Searches

Google Business Profile, local citations, review signals, and NAP consistency. Optimise for city-level searches across Indian metros.

Intermediate ⏱ 13 min read

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E-E-A-T — Building Experience, Expertise, Authority & Trust

Google's quality rater guidelines decoded. Build credibility signals for YMYL finance content — critical for BankBazaar-style sites.

Advanced ⏱ 15 min read

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Module 4 — Structured Data & AI

Lessons 10–13

Schema Markup — Structured Data for Rich Results & SERP Features

JSON-LD implementation for FAQ, Article, Product, BreadcrumbList, and FinancialProduct schemas. Win rich snippets in competitive SERPs.

Intermediate ⏱ 16 min read

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AEO — Answer Engine Optimisation for Featured Snippets & SGE

Optimise for zero-click answers, People Also Ask, and Google's AI Overviews. Structure content so AI answers cite your pages.

Advanced ⏱ 14 min read

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GEO — Generative Engine Optimisation for ChatGPT & Perplexity

Get cited in ChatGPT, Claude, Perplexity, and Gemini responses. The new SEO frontier beyond traditional search engines.

Advanced ⏱ 15 min read

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AI in SEO — Using Artificial Intelligence to Scale Your Strategy

Automate keyword research, content briefing, and SERP analysis with AI tools. The SEO workflows that cut 80% of manual time.

Advanced ⏱ 16 min read

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Module 5 — Measurement & Strategy

Lessons 14–15

SEO Analytics — Measuring Performance with GSC & GA4

Set up Google Search Console and GA4 for SEO. Build dashboards, track rankings, measure ROI, and report to leadership with data.

Intermediate ⏱ 15 min read

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SEO Strategy — Building a 12-Month Roadmap That Drives Results

Put it all together: build an SEO roadmap, prioritise quick wins vs long-term plays, and manage a team. How we grew BankBazaar's organic traffic at scale.

Advanced ⏱ 18 min read

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Your Instructor

👤

Lochan Yadav

Lead SEO Analyst · BankBazaar.com

6+ years driving organic growth at one of India's top fintech platforms. Working in a 10-person SEO team, responsible for millions of monthly organic visits.

★★★★★ 5.0 · Expert Level